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BREAKING: ESPN Cuts Off Founder's Tribute
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Publication by EssentiallySports | August 18, 2026 | Edition #524 |
Hey Folks,
Bill Rasmussen, one of the visionaries who co-founded ESPN 47 years ago, passed away at the age of 93 after living with Parkinson’s disease. Rasmussen left a lasting mark on the way we watch and understand sports. His influence can still be seen throughout the industry today. That made the tribute he received from ESPN especially notable, and not quite what you might have expected.
When ESPN host Courtney Cronin spoke about Rasmussen’s passing, her announcement was cut short.
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On August 16, 1978, Bill Rasmussen and his son Scott were stuck in traffic on Interstate 84 in Connecticut, driving to Lynn Rasmussen’s 16th birthday. Bill had recently been fired by the New England Whalers and had already leased a 24-hour satellite transponder.
Sitting in the heat, they tried to figure out how to fill all that airtime. The conversation turned to an around-the-clock sports channel, an idea that sounded almost absurd at the time. That roadside brainstorm became the Entertainment and Sports Programming Network, which launched on September 7, 1979.
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