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Publication by EssentiallySports |
September 8, 2026 | Edition #562 |
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A standoff that dragged on for months almost threatened to derail the Patriots’ season before the first snap. Then, with less than 48 hours to go, New England dropped a move that reshaped their entire secondary.
A historic new benchmark is set in Foxborough.
Stop losing deals you should be winning.
Bad leads. Slow deals. Objections you didn't see coming.
That's not a sales problem. You're selling to the wrong people.
Most founders never stop to define exactly who their product is actually for. So they pitch everyone, convert few, and wonder why the funnel's broken.
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Did the Patriots overpay, or is Christian Gonzalez worth every penny?
Christian Gonzalez's record-setting extension didn't happen in a vacuum; it was directly tied to another star defender from his draft class. His contract narrowly edged out Seattle Seahawks corner Devon Witherspoon's $132 million deal. The wild twist? Both players share the exact same sports agent, Reggie Johnson, who essentially used Witherspoon's market-setting money to benchmark Gonzalez's deal.
Bonus fact: When Bill Belichick took Gonzalez in the first round of the 2023 draft, it broke a major structural trend. He was the first DB selected by the Patriots in the first round since Devin McCourty all the way back in 2010.
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